Case Study
Multilingual website for a manufacturing export company
Results
The challenge
Single-language Italian website failing to reach international buyers, with no SEO strategy for foreign markets
The solution
Multilingual website in 4 languages with localized SEO, fast performance, and international lead capture
The context
A manufacturing company in Veneto exporting precision components to Germany, France, and the UK had a website available only in Italian. International buyers who found them at trade fairs had no way to explore their product catalog or request quotes online in their own language.
The challenge
The company was leaving business on the table. Their Italian-only site ranked nowhere on Google for searches in other languages. Competitors with multilingual websites were capturing leads that should have been theirs. The company needed a digital presence that matched their international ambitions.
The solution
We built a fast, multilingual website designed to attract and convert international buyers:
- 4 language versions (Italian, English, German, French) with proper i18n routing
- Localized SEO with country-specific keyword research and hreflang tags
- Product catalog with filterable categories and detailed technical specs
- Quote request forms localized for each market
- Fast, static-generated pages for excellent performance worldwide
- Structured data for products and organization
The results
Within six months, international inquiries through the website increased by 250%. Organic traffic from Germany, France, and the UK grew by over 300%. The site loads in under one second regardless of location, and the company now receives qualified leads from markets they previously could only reach through expensive trade fairs.