Glossary
Technical glossary
Simple explanations of technical terms we use in our work.
Custom software vs standard software: differences and when to choose
An honest comparison of custom vs standard software: pros, cons, and a framework to help you choose the right solution.
What are Core Web Vitals
Learn what Core Web Vitals are, why Google uses them for ranking, and how they affect your business website.
What is a CRM and what is it for
Learn what a CRM is, what it does, and how it can help your business manage customers and sales more effectively.
What is an API and how it works
Learn what an API is, how it works, and why it matters for connecting your business software together.
What is an ERP
Learn what an ERP is, how it differs from simpler management tools, and when your business actually needs one.
What is business process automation
Learn what business process automation is, which tasks you can automate, and the difference between AI and rule-based approaches.
What is Local SEO
Learn what Local SEO is, why 'near me' searches matter, and what your business website needs to rank locally.
What is management software
Learn what management software is, the different types available, and when it's time for your business to adopt one.